The Infinite Pain Caused by an Infinitesimal Distance

Tear sheets were delicate, and paper ads, torn from magazines or cut from newspapers, were prey to sharp points, ink stains, unwashed hands, and coffee rings. At first, we slipped the work into plastic sheets enclosed in folders of various quality. It was less than ideal—the sheets yellowed, grew brittle. They couldn’t accommodate different-sized ads.

What’s more, even hands with the best intentions removed the ads, and many of those same hands lacked the dexterity to slip the work back without creasing or tearing the paper. The worst of it? Creative Directors plowed through dozens of books at once; habitually flipping through them. He or she stopped only when an image caught his or her eye, or when a headline made them smile. Continue reading “The Infinite Pain Caused by an Infinitesimal Distance”

The Infinite Pain Caused by an Infinitesimal Distance

Anatomy of a Career

FaceOnce upon a time I worked in advertising. 90% of my work—my ideas and words-rested on paper. Paper had charms and, in particular, a quiet that digital representations can not reproduce. It also possessed qualities we associate with intimacy.

(Piece developed at Arnell/Bickford, with Arnell, Lucy Sisman and Fayette Hickox for Revlon, a very very long time ago. No, I don’t remember the model, but, yes, she was lovely.)

Anatomy of a Career

I Surrender to the Privileging of Digital Media

I will concede here and now the privileging of digital images over the physical representation of ideas, desires and ambitions. From this day on I repudiate my faith in printed objects for the purpose of advertising, or for collateral, or promotions.

As of yesterday, March 27, 2016, my attachment to paper has exceeded its shelf life. Yes, I played the fool for too long. I have tossed my printed words and denounce the media that confined them as completely as the bars of the cage that tore the heart out of Rilke’s panther.

(Work from top right and circling clockwise: R/Greenberg Assoc.-R/GA, Rothstein Kass, TDK, Otis Elevator, Assorted work, & Polk)

I Surrender to the Privileging of Digital Media