Define – Lonza (1995-1996)

Alexander Davidis invited me to write the script for this 16-minute film (two-minute sample here).

The client, Lonza, a Swiss chemical company, was struggling to define itself in the global marketplace as more than a generic supplier of chemical products.

I developed the positioning “Products for products” and introduced the notion of “customer focused” to encourage clients and prospects to think of Lonza as a strategic partner.

The film helped to create a coherent and compelling image of a company that offered a range of basic and custom products, goods and services to more than a thousand clients, in industries ranging from food and pharmaceutical businesses to consumer product and life science companies.

Define – Lonza (1995-1996)