Time Is Not On Our Side

Atlas3 (Atlas Ventures. Capability brochure.)

We do not work in stone although we may use stones to make a point. No, we work with ideas, and ideas, even the best ideas, even brilliant ideas, have a shelf life. The shelf life may be as brief as that of a baguette or as enduring as a loaf of Wonder Bread, but a shelf life all the same.

Early in my career, ideas, and the media we used to express them, may have been employed for as long as two years. Taglines and positionings might last a decade. Today, ideas may blossom only once like the flower Queen of the Night. And words, our precious words, read under the unforgiving and quick-to-punish light of new prohibitions and readings, have all the weight of a fledgling. Continue reading “Time Is Not On Our Side”


It Was the 60s and New York City was the Epicenter of Change

Photo: Girl on Limbo's stoopChange of cosmic proportions. The center of that center was St. Marks Place, and at the Center of St. Marks Place was a store called Limbo.

Marty (Limbo) Freedman and I have toyed with the idea of telling this story in various media and recently had conversations with two sets of TV and movie producers. They were excited by the idea of a show built around Limbo, and its cast of authentic characters, who individually and collectively define the mores and practices of the 60s. There was serious talk but also disagreement about how to proceed.

These “meetings,” not to be confused with happenings, led Marty and me to believe the time to tell this story has come, and we want to reach out to producers who have a passion for the 60s, the most passionate decade of modern times.

We want to tell a true story, in an episodic format, about some very funny, sexy, brilliant, curious, serious, strange, far-out, wasted, obscure, and also celebrated people who wanted to change everything, starting with the clothes on their back.

Curious? To learn more, visit Limbo St. Marks’ Facebook page here, or its Wikipedia page here, and if something clicks, contact us here.


It Was the 60s and New York City was the Epicenter of Change