A fireman. A writer’s writer. A minor poet. A scribbler and dabbler.
I was born in Brooklyn, bought up in Los Angeles, came of age in Santa Cruz, and entered the real world in New York City. I’ve spent the last 40 years creating advertising and other communications for some of the world’s largest brands, as well as some you’d need a séance to find.
During that time, I’ve had the pleasure of working on staff, in a freelance capacity and as a consultant. I have repositioned companies to help make them stronger competitors and also make them more attractive to potential buyers. I have crossed both the Atlantic and the Pacific to peddle my wares.
I received my Bachelor’s degree from The University of California, Santa Cruz graduating with honors with degrees in Aesthetic Studies and Psychology. In 2009, I earned a Master’s degree in Media Studies from The New School in New York City.
Some published work.
I have had poems published in The Nation, Margie: The Journal of American Poetry, and New Millennium Writings. Some of my written works have also been featured in Adbusters, Afterimage: The Journal of Media Arts and Cultural Criticism, and The New York Times.
This article, published in afterimage, offers a critique of a Louis Vuitton advertisement, which used Mikhail Gorbachev and “cold war” iconography to sell its luggage. The article concluded that the ad does not sell luxury, but ironically, the death of luxury.
Death and the Angry Black Man
This piece, published in Adbusters, was one from a collection of short stories titled “Six Little Deaths.” It tells the story of an unlikely friendship and its inevitable conclusion.
The New York Times
“Idealism and New York Reality Collide in the Bike Lane.” Oct. 9, 2009. “The bike lane. Another common-sense initiative to turn New York into a little Copenhagen. If only the city-bred people were as courteous as Danes. If only we had a culture defined by a friendly homogeneity of purpose, a place where content commuters shared the street with neighbors, friends and distant cousins.”
Kiss & Sell: Writing for Advertising breaks down in detail how to write for any product, good, or service, in any media, from print and broadcast to the digital realms. It reviews tactics and strategies. There’s commentary, examples, and advice from leading players in the advertising world that offer aspiring professionals, important insights and meaningful guidance.
From the book: “As a copywriter, your job is not to amuse or entertain, but rather to introduce ideas, direct eyes, guide hands, and ultimately sell products. By examining the work here, you’ll learn that good copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous industry.”
First published in 2004 as Kiss & Sell: writing for advertising; reissued in 2006 in English and Spanish as Kiss & Sell: writing for advertising (redesigned & rekissed).
Kiss & Sell: Writing for Advertising details how to write for any product, good, or service, in media, from print and broadcast to the digital realms. It reviews tactics and strategies. There’s commentary, examples, and advice from leading players in the advertising world that offer aspiring professionals both important insights and meaningful guidance.
As a copywriter, your job is not to amuse or entertain, but rather to introduce ideas, direct eyes, guide hands, and ultimately sell products. By examining the work here, you’ll learn that good copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous industry.